December 19, 2011

Marketers Looking to merge Email, Social, Mobile

By:Derek Lackey
Social media and mobile are quickly establishing themselves as more than marketing channels simply worthy of a test budget. And, as marketers continue to understand how to leverage both social and mobile to meet their overall marketing objectives, they are looking to better integrate them into their overarching marketing strategy, tying them to other more established digital formats, such as email.

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December 16, 2011

ROI: The Marketers Greatest Challenge

By:Derek Lackey
Social media creates new opportunities but how does a marketer calculate a clear ROI? How can they justify investing in these new methods?
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December 11, 2011

Social Media: Nuggets of Data To Be Mined

By:Derek Lackey
Social media generates exceptional marketing data but user beware. While marketers should use data to make more marketing decisions, don't abuse the privilege your customers grant you.
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November 30, 2011

The Value of an Opt-in

By:Derek Lackey
Why is opt-in so important to the future of marketing? Finally the consumer is willing to tell us what they are interested in, yet are most marketers listening? Or they they still doing the same old things expecting a different result, blaming the soft economy when sales decline?
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