December 26, 2011

Social And Email Top Growing Marketing Budgets For 2012

By:Derek Lackey
A recent StrongMail survey, conducted by Zoomerang in November, reflects the attitudes of business leaders about their planned marketing budgets, priorities and challenges for 2012, revealing a healthy outlook for marketing budgets with 51% of companies increasing and 41% maintaining current levels.
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December 19, 2011

Marketers Looking to merge Email, Social, Mobile

By:Derek Lackey
Social media and mobile are quickly establishing themselves as more than marketing channels simply worthy of a test budget. And, as marketers continue to understand how to leverage both social and mobile to meet their overall marketing objectives, they are looking to better integrate them into their overarching marketing strategy, tying them to other more established digital formats, such as email.

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December 16, 2011

ROI: The Marketers Greatest Challenge

By:Derek Lackey
Social media creates new opportunities but how does a marketer calculate a clear ROI? How can they justify investing in these new methods?
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December 11, 2011

Social Media: Nuggets of Data To Be Mined

By:Derek Lackey
Social media generates exceptional marketing data but user beware. While marketers should use data to make more marketing decisions, don't abuse the privilege your customers grant you.
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