December 26, 2011

Social And Email Top Growing Marketing Budgets For 2012

By:Derek Lackey
A recent StrongMail survey, conducted by Zoomerang in November, reflects the attitudes of business leaders about their planned marketing budgets, priorities and challenges for 2012, revealing a healthy outlook for marketing budgets with 51% of companies increasing and 41% maintaining current levels.
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December 16, 2011

ROI: The Marketers Greatest Challenge

By:Derek Lackey
Social media creates new opportunities but how does a marketer calculate a clear ROI? How can they justify investing in these new methods?
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November 30, 2011

The Value of an Opt-in

By:Derek Lackey
Why is opt-in so important to the future of marketing? Finally the consumer is willing to tell us what they are interested in, yet are most marketers listening? Or they they still doing the same old things expecting a different result, blaming the soft economy when sales decline?
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