Social And Email Top Growing Marketing Budgets For 2012

A recent StrongMail survey, conducted by Zoomerang in November, reflects the attitudes of business leaders about their planned marketing budgets, priorities and challenges for 2012, revealing a healthy outlook for marketing budgets with 51% of companies increasing and 41% maintaining current levels.
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ROI: The Marketers Greatest Challenge

Social media creates new opportunities but how does a marketer calculate a clear ROI? How can they justify investing in these new methods?
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The Value of an Opt-in

Why is opt-in so important to the future of marketing? Finally the consumer is willing to tell us what they are interested in, yet are most marketers listening? Or they they still doing the same old things expecting a different result, blaming the soft economy when sales decline?
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