December 16, 2011

ROI: The Marketers Greatest Challenge

By:Derek Lackey
Social media creates new opportunities but how does a marketer calculate a clear ROI? How can they justify investing in these new methods?
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December 11, 2011

Engage - Motivate and Reward Builds Relationships

By:Derek Lackey
Starting a New Year allows time to reflect on what worked, what did not and where the market is trending toward in each line of business you choose to be in. We feel like 2011 , though only a year, had a decade worth the lessons. Each AMP campaign provided us valuable data and learnings to better execute and improve on the next campaign...
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