The Risk of Dropping Direct Mail

We thought this blog article was relevant to direct marketers struggling with integration of old and new technologies.
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Social Sharing is Like Sex and Food

In an article from MediaPost we thought this version of why people share was much more scientific than our usual response, so enjoy...
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Social And Email Top Growing Marketing Budgets For 2012

A recent StrongMail survey, conducted by Zoomerang in November, reflects the attitudes of business leaders about their planned marketing budgets, priorities and challenges for 2012, revealing a healthy outlook for marketing budgets with 51% of companies increasing and 41% maintaining current levels.
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Marketers Looking to merge Email, Social, Mobile

Social media and mobile are quickly establishing themselves as more than marketing channels simply worthy of a test budget. And, as marketers continue to understand how to leverage both social and mobile to meet their overall marketing objectives, they are looking to better integrate them into their overarching marketing strategy, tying them to other more established digital formats, such as email.

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ROI: The Marketers Greatest Challenge

Social media creates new opportunities but how does a marketer calculate a clear ROI? How can they justify investing in these new methods?
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Social Media: Nuggets of Data To Be Mined

Social media generates exceptional marketing data but user beware. While marketers should use data to make more marketing decisions, don't abuse the privilege your customers grant you.
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Google's 4 Bs of Marketing

Dennis Woodside, VP, Sales, Americas for Google has this advice for marketing in what we call The Google Era. We thought these were worth serious consideration for any marketer in this turbulent, fast changing market.
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Engage - Motivate and Reward Builds Relationships

Starting a New Year allows time to reflect on what worked, what did not and where the market is trending toward in each line of business you choose to be in. We feel like 2011 , though only a year, had a decade worth the lessons. Each AMP campaign provided us valuable data and learnings to better execute and improve on the next campaign...
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The Value of an Opt-in

Why is opt-in so important to the future of marketing? Finally the consumer is willing to tell us what they are interested in, yet are most marketers listening? Or they they still doing the same old things expecting a different result, blaming the soft economy when sales decline?
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Facebook: New Rules For Promotions

With over 750 Million people participating, there is no question that Facebook is a powerful tool for promotions, sweepstakes and contests. But marketers are always at their mercy. Read about the recent Facebook guideline changes and consider all of your options for tapping into this tremendous opportunity.
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