January 24, 2013

The Risk of Dropping Direct Mail

By:
We thought this blog article was relevant to direct marketers struggling with integration of old and new technologies.
Read More
May 10, 2012

Social Sharing is Like Sex and Food

By:Derek Lackey
In an article from MediaPost we thought this version of why people share was much more scientific than our usual response, so enjoy...
Read More
December 26, 2011

Social And Email Top Growing Marketing Budgets For 2012

By:Derek Lackey
A recent StrongMail survey, conducted by Zoomerang in November, reflects the attitudes of business leaders about their planned marketing budgets, priorities and challenges for 2012, revealing a healthy outlook for marketing budgets with 51% of companies increasing and 41% maintaining current levels.
Read More
December 19, 2011

Marketers Looking to merge Email, Social, Mobile

By:Derek Lackey
Social media and mobile are quickly establishing themselves as more than marketing channels simply worthy of a test budget. And, as marketers continue to understand how to leverage both social and mobile to meet their overall marketing objectives, they are looking to better integrate them into their overarching marketing strategy, tying them to other more established digital formats, such as email.

Read More
December 16, 2011

ROI: The Marketers Greatest Challenge

By:Derek Lackey
Social media creates new opportunities but how does a marketer calculate a clear ROI? How can they justify investing in these new methods?
Read More
December 11, 2011

Social Media: Nuggets of Data To Be Mined

By:Derek Lackey
Social media generates exceptional marketing data but user beware. While marketers should use data to make more marketing decisions, don't abuse the privilege your customers grant you.
Read More
December 11, 2011

Google's 4 Bs of Marketing

By:Derek Lackey
Dennis Woodside, VP, Sales, Americas for Google has this advice for marketing in what we call The Google Era. We thought these were worth serious consideration for any marketer in this turbulent, fast changing market.
Read More
December 11, 2011

Engage - Motivate and Reward Builds Relationships

By:Derek Lackey
Starting a New Year allows time to reflect on what worked, what did not and where the market is trending toward in each line of business you choose to be in. We feel like 2011 , though only a year, had a decade worth the lessons. Each AMP campaign provided us valuable data and learnings to better execute and improve on the next campaign...
Read More
November 30, 2011

The Value of an Opt-in

By:Derek Lackey
Why is opt-in so important to the future of marketing? Finally the consumer is willing to tell us what they are interested in, yet are most marketers listening? Or they they still doing the same old things expecting a different result, blaming the soft economy when sales decline?
Read More
June 15, 2011

Facebook: New Rules For Promotions

By:Derek Lackey
With over 750 Million people participating, there is no question that Facebook is a powerful tool for promotions, sweepstakes and contests. But marketers are always at their mercy. Read about the recent Facebook guideline changes and consider all of your options for tapping into this tremendous opportunity.
Read More
Get In Touch