Heart & Stroke Foundation - Case Study
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Agency: Conversion Marketing | driveconversion.com
Campaign: Make Death Wait
Problem:
Their Make Death Wait campaign required a direct response mechanism and AMP™ was their choice. They not only wanted to capture the name and address of every person who clicked on their site, they also wanted them to share with their friends.
Solution:
We created a micro site at the front end of all their response. The idea was to capture the data from all interested people and present them with an opportunity to share this campaign with their friends and family. This was the first time AMP™ attempted a campaign with no consumer offer and no incentive to share.
Results:
The original email campaign generated 6548 response. AMP added 10,928 for a total of 17,476.
