easyhome - Case Study
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Agency: DM Squared
Campaign: Enter To Win
Problem:
easyhome appeal to a specific audience. They were expereincing decreasing response to their direct mail efforts and wanted to access the friends and families of those who did respond.
Solution:
easyhome has a distinct target market. They idenitified ideal targets and direct mailed them an offer for $50 off their first purchase and a chance to win a vacation for 2, directing them to an AMP™ micro-site, capturing their opt-in and offering them a chance to win a vacation for 2 if they shared.
Results:
AMP turned 219 responses from the origianl campaign into 5029.
