BlackCreek Music Festival Win A VIP Suite Case Study

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Agency: JBM Interactive |

Campaign: Win A Pair of Gold Tickets


BlackCreek Music Festival wanted to use digital marketing to sell concert tickets in it’s inaugural year. With no time to spare, they wanted to sell tickets and build a data asset of opt-in music fans.


We worked with The Toronto Star Wonderlist to isolate names in their opt-in list who expressed interest in music. We sent them an email inviting them to opt-in to BlackCreek in order to win a pair of tickets for all 20 BlackCreek concerts over the summer of 2011.


The AMP™ process leveraged the initial 3,795 responses from the Star, using social media sharing to build an email list of 13,000+ in less than 2 weeks.

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